The brand Vivienne Sabó decided to launch its new communication at the beginning of spring. This is a traditional time when demand for decorative cosmetics grows. Spring is also associated with renewal and transformation — the very ideas behind the new Cabaret Première campaign.
One of the challenges during the development of the advertising campaign was finding an idea and a visual that could bring together different segments of the product’s target audience.
Our main goal was to keep Vivienne Sabó and its key product — Cabaret Première mascara — in the leading position.
We decided to rethink the stereotype of a "cat lady" and turn it into our creative twist. After all, videos with cats are loved by both Gen Z and Gen X. At the center of the campaign was a music-style video with a simple and bright message: the legendary Cabaret Première mascara is for everyone — even those with paws. Just one swipe, and a stunning look is ready.
The creative idea was so lively and ironic that it quickly spread across accounts of cat and dog owners, turning into a real viral hit.
Results:
One of the challenges during the development of the advertising campaign was finding an idea and a visual that could bring together different segments of the product’s target audience.
Our main goal was to keep Vivienne Sabó and its key product — Cabaret Première mascara — in the leading position.
We decided to rethink the stereotype of a "cat lady" and turn it into our creative twist. After all, videos with cats are loved by both Gen Z and Gen X. At the center of the campaign was a music-style video with a simple and bright message: the legendary Cabaret Première mascara is for everyone — even those with paws. Just one swipe, and a stunning look is ready.
The creative idea was so lively and ironic that it quickly spread across accounts of cat and dog owners, turning into a real viral hit.
Results:
- Campaign reach — 64.7 million
- Video views — 36 million
- Audience retention — 89.2%
- Shares — 123,000
